What Are You Worth?
I read some comments about face painters being paid less than balloon modellers perhaps because their expenses were les. This made the writer feel undervalued.
That's natural ... after all, an a gig, you are both doing your best and bothe contributing equally to the entertainment. If this were the case, all contributors would be paid equally, and we know they are not. Depending on the gig, there may be a venue, security, production (lights, sound, staging etc), catering, management .... and so on. Each is paid the 'going rate' ... or as much as they are able to get above the standard rate.
Don't we all know people who continually get high fees but we know that their actual skill and experience level is below our own? Why is that?
The answers to all this are simple and I'll be addressing them in some following posts so that you can understand the machanisms at work and how you can use them to get better fees for your work.
Watch this space .... it'll be worth it!
The Infotainer
www.WatchThisFace.com
Jun 29, 2006
Jun 23, 2006
I'll Name That Face Painter
Some say that the name can be anything. For example, something like 'Faces By Sue' or 'Frank's Faces'. Of course you CAN, but I believe that anyone wanting to put their business on a professional basis and grow it should give this task the attention it deserves.
It IS possible to 'make it' using any name...BUT (and it's a big 'but') it takes much more effort and money. Companies like Nike and Addidas with seemingly 'meaningless' names (although their names are derivations with meaning) spend a fortune on 'Building Their Brand' ..... and 'Positioning' themselves. If they didn't, you would not have heard of them!
Some brands excel in this to the extent that their name becomes synonymous with a genre ie Hoover or Xerox. We now say "I'll Google it". But that takes the kind of finances and prolonged expertise most Face Painters don't have!
The advice I give is that you should give yourself every possible chance to be found, be seen and be understood. Why not? So, with that in mind, I believe it important to make a study of search terms for your business. After all, if 8,000 people are looking for 'party, face, painting, decoration' and only 72 for 'sparkles' that makes all the difference. The popular keywords must be littered throughout your name, bi-line, tags and everything else the search 'spiders' look at.
But that's only if you want to be found......
Your Faces Are Your Fortune ......
The Infotainer
Some say that the name can be anything. For example, something like 'Faces By Sue' or 'Frank's Faces'. Of course you CAN, but I believe that anyone wanting to put their business on a professional basis and grow it should give this task the attention it deserves.
It IS possible to 'make it' using any name...BUT (and it's a big 'but') it takes much more effort and money. Companies like Nike and Addidas with seemingly 'meaningless' names (although their names are derivations with meaning) spend a fortune on 'Building Their Brand' ..... and 'Positioning' themselves. If they didn't, you would not have heard of them!
Some brands excel in this to the extent that their name becomes synonymous with a genre ie Hoover or Xerox. We now say "I'll Google it". But that takes the kind of finances and prolonged expertise most Face Painters don't have!
The advice I give is that you should give yourself every possible chance to be found, be seen and be understood. Why not? So, with that in mind, I believe it important to make a study of search terms for your business. After all, if 8,000 people are looking for 'party, face, painting, decoration' and only 72 for 'sparkles' that makes all the difference. The popular keywords must be littered throughout your name, bi-line, tags and everything else the search 'spiders' look at.
But that's only if you want to be found......
Your Faces Are Your Fortune ......
The Infotainer
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