Oct 28, 2009

FEARS OVER FACE PAINT SAFETY

You may have read a report in the media about 'new' fears over ingredients in Face Paints and the potential harm they may do.

For the truth behind this, and so you know that Professional Face Painter's do use safe cosmetics in their work, read this on Face Painting Safety:
http://facepaintingsafety.blogspot.com/2009/10/new-scare-but-professional-face-paints.html

Then book your Professional painter as usual (and be sure to ask them what cosmetics they are using) and only book them if they comply with the standards quoted in the report!

John Gordon

The Infotainer
=> Now open for FREE Founder Membership
The Academy For Professional Entertainers

Aug 30, 2009

Earn Money While You Sleep!

Just recently, in response to a post I made on a private entertainers' Forum, two artistes asked me to expand on a comment I made about earning money staying at home.

In fact the conversaton had been about something else, but I have always had a negative take on charging by the hour, and it was a comment on this that prompted the post.

They asked me:


"... how do you plan to make
your business work
when you are at home?"

and

"Please, please let us in on that
wonderful business plan!"

So, here's my thinking on this.

There's no quick answer as it's tied up with an entire philosophy and way of working. The danger is that, if I just told you and made a simplified flow chart .... most would completely misunderstand and dismiss it anyway. But I'll try and give you an overview so you get the idea, but don't think that this is the 'instructions'! As with anything, there's detail that makes it work!

THE PROBLEM

Most entertainer's work, income and limited profits are based on selling time for dollars.

So what? Well, the problem with this is ... you have limited time. We all do. This means that your earnings have a distinct ceiling.

Suppose your available time slots are all day Sat and Sun plus occasional afternoons in the week, and a few daily festivals etc across the year - perhaps you total saleable / billable hours would be 1000 hours. If you sell your time for, say, $75 / hour, the absolute max you'll earn is $75,000pa.

That's it. And the chances of that, of being 100% fully booked are slim. Plus you'd be wiped out!

Suppose you now currently work say 50% of your 'available' time. Now you can only ever earn twice as much as now, unless you raise your prices. And in this climate, thats tough (unless you raise your game, your profile and broaden your reach into more lucrative markets). Tiny price rises would only bring incremental increases.

Bottom line is ... you cannot get rich selling time!


"But I LOVE being a face painter
and don't want to start selling health products,
or cell phone contracts....."



Exactly ....which is why it's important to look at ways to earn more doing what you love to do. Then you'll still have passion and enjoyment. It's why so many artistes retain their day job - so that they can still earn more and retain the love and passion for their paying hobby.

But wouldn't it be better:

=> IF you could increase your income with something closely related to your entertainment business?

=> IF you could lift that ceiling on your income?

=> IF you could earn as little or as much as you wanted?

=> IF you could earn more and then afford to attend conventions?

=> IF you could earn more and have the holidays you want?

=> IF you could earn more and invest back into your business?

=> IF you could earn more even when you stop working?

Well the good news is that there are ways to earn more (much more) doing what you do. But strategies for doing this MUST overcome that time barrier.

SO my strategy, (the one I teach all members of APE) is all about creating passive income from what you already do. You don't even have to get dressed or leave home! You don't have to buy anything or invest $$$$$s. And if you choose to, you can 'set and forget' putting it totally on automatic pilot, bringing you income when asleep or away on holiday. And it will continue to do this for the rest of your life.

And an additional wonderful benefit I reveal of doing it that way is that when you discover how to use it to attract attention, drive traffic to sites, build interest, not only will the additional streams of income you produce create potentially massive additional revenue, but as a direct result your profile will be raised, your authority will grow, you can gain prominence and eminence and this will, in turn, increase the quality and volume of requests and bookings that you DO get as an artiste!

It doesn't get any better than that.

If you want to know more ... join APE and ask me, it's FREE!

John Gordon
The Infotainer
=> Now open for FREE Founder Membership
The Academy For Professional Entertainers