I'll Name That Face Painter

Some say that the name can be anything. For example, something like 'Faces By Sue' or 'Frank's Faces'. Of course you CAN, but I believe that anyone wanting to put their business on a professional basis and grow it should give this task the attention it deserves.

It IS possible to 'make it' using any name...BUT (and it's a big 'but') it takes much more effort and money. Companies like Nike and Addidas with seemingly 'meaningless' names (although their names are derivations with meaning) spend a fortune on 'Building Their Brand' ..... and 'Positioning' themselves. If they didn't, you would not have heard of them!

Some brands excel in this to the extent that their name becomes synonymous with a genre ie Hoover or Xerox. We now say "I'll Google it". But that takes the kind of finances and prolonged expertise most Face Painters don't have!

The advice I give is that you should give yourself every possible chance to be found, be seen and be understood. Why not? So, with that in mind, I believe it important to make a study of search terms for your business. After all, if 8,000 people are looking for 'party, face, painting, decoration' and only 72 for 'sparkles' that makes all the difference. The popular keywords must be littered throughout your name, bi-line, tags and everything else the search 'spiders' look at.

But that's only if you want to be found......

Your Faces Are Your Fortune ......
The Infotainer