Head Shots / Ideas

I'm sure many of you are taking photos of faces you paint at a gig and then perhaps using it on your brochure or business card. That's great because the people depicted will show it around and you'll get referrals that way... a fan base of distributors. However, this strategy does depend upon you seeing them again so that you can give them the brochures to see and pass around. This may not be practicalo, so here's a different (better?) way, using technology!

It's part of 'Viral Marketing' which is a hot way to have your messages distributed for free. There are dozens of ideas in my Marketing eCourse but here's one for now:

At events where you take lots of photographs, give out business cards that contain the address described below.

Create a sub directory (not a sub domain) on your website, one page for each of these events. Doing this will generate a page that can remain hidden from everyone else (if you like) as you only promote the page URL (address) to those at that event.
This address might be: www.FuntasyFaces.com/JohnsPartyJuly3.html

Then, as you have decided this BEFORE the party, you give out cards with that URL on so that evevryone there can go see and download their photo etc.

The benefits should be obvious. You'll get a large number of visitors after the party and you can build in strategies to capture their email address at that point using Squeeze Pages and Opt-In eMails. You also have an opportunity to upsell other services or products (eBooks, Courses, Workshops, Kits, Newsletters etc) that you choose to promote perhaps with an 'exit' pop-under.

Naturally you can also use the photos for brochures and on main areas of your website too. These 'Party Pages' may only stay up for 3 months or whatever you decide.

John Gordon
The Infotainer
FACE MAGIC