Brand Identity

I said I'd explain just hwo and why I used the name 'Watch This face' for this Blog.

Firstly, I love clever puns. By clever, I mean one's that work because they have a true double meaning. When I first hear this, it was used by another face painter on a forum. I'll dig out her name and give due credit and a link to her website, when I find it. If she's reading this, let me know so I can do that. Just that I lost an entire hard drive with all past emails, posts, srticles, workshops, seminars .... yes everything, but that's another story.

So, I read it and congratulated her on the use. I asked if it was in use or going to be as a domain as it was such a waste otherwise. I was told "no" and given permission to use it. I registered it immediately with this future use in mind.

You see, to make the meaning work, it had to about announcements. About things changing. That's when you'd say: "Watch This Space". And of course, it needed to also be about faces.
So this Blog about face painting and about announcements of forthcoming seminars, training programs, eBooks, workshops and so on is ideal. It's like saying:

"Come back later

Keep in touch

There will be more

If you don't find anything of interest, of use today ... come back ... there will be ... Watch This Face".

I have a file, a huge file of names and titles that I think up that I write down and keep. I add to it daily. Just one here and there, sometimes several. It's my own 'Swipe File'. They just come to me from nowhere and at other times they are inspired by something I just saw, read or heard. That thought may lead to another and so it goes on. that's how creative thought can happen. Generated but unrelated thoughts.

It's pretty hard thinking of the name for something when you need it. Especially something important that you are going to have to live with for years to come. Something like a brand name or a company name, or a book title or a project. You can't live with one that doesn't resonate. And it has to 'work' too. So that's why I write them all down. So that when I need one, there they are. There may not be one to suit, but it's a wonderful resource for sparking ideas.

And it can work the other way too. What I mean is that a name can suggest a project. A product. I can't give it away here jsut yet but I recently came up with an absolutely fabulous title that didn't have a product. The title is SO great that the eBook and eCourse just fell intom place. t's a natural that was waiting to happen.

Anyway, that's how thios title came about. If you want to get some tools and techniques for brainstorming titles, let me know. I run a creativity workshop that has dozens of ways to spark and inspire.

Until next time ..... Watch This Face!

John Gordon
The Infotainer
www.WatchThisFace.com
www.TheAcademyForPrefessionalEntertainers.com

PS Next time perhaps I should explain why and how you should use your name for greater visibility.