What's In A Name?

The answer is EVERYTHING! It's often the first thing people read, hear or see about you. It's helpful then if it says something about who you are, what you do. Or ... perhaops arouses curiosity. Then, perhaps people will ask or go and take a look.

For reasons I'll go into in greater depth in the 'Marketing Magic' program, it's also good to have your domain name somewhat descriptive. It should contain one of your important key words or key phrases. I have a site (and a business) called www.MagicWorks.co.uk. I'd think that it tells enough about what I do to attract the right people.

So ... what about the name that you use for your Face Painting Business. What does it say about you, your company and your services? What about your email address? Does it match? And the title of your website. Is that the same? Are you building your identity, your 'Brand'?

More next time.

John Gordon
The Infotainer
www.WatchThisFace.com
www.TheAcademyForPrefessionalEntertainers.com

PS I've been asked about the title of this Blog. I'll reveal more in the next post.